Who designed the Swoosh for Nike?
Carolyn Davidson
The Nike logo is so well-known across the globe, it’s easy to assume it cost thousands of dollars and required an entire design team. The amazing truth is graphic student Carolyn Davidson only received an initial $35 for creating one of the world’s best-known logos.
How much was the Nike swoosh designer paid?
When he appeared on “The Oprah Winfrey Show” in April, Nike co-founder Phil Knight told the talk show host that his company paid Carolyn Davidson $35 for her logo design in 1971. That much is commonly known, as is the fact that the company rewarded her with Nike stock more than a decade later.
How much was Carolyn Davidson paid for designing the Swoosh?
$35
Conversation. Carolyn Davidson created the Nike swoosh in 1971. The design student worked on it for about 17 hours and was paid $35. (In 1983, she received 500 shares of Nike stock, which she never sold.)
What is the story behind the Nike swoosh?
He wanted a logo that encouraged movement. She designed several logo proposals and Knight chose the swoosh, a shape inspired by the wings of the Greek goddess Nike. Her wings motivated her fighters to be daring and courageous and when they won, they would say “Nike” to each other as a token of thanks.
Does Nike Own the swoosh?
01# The Iconic Swoosh Logo Was Acquired For Just $35! Pressed by a tight deadline, company’s co-founder, Phil Knight approached Davidson in 1971 to craft the logo. Though Davidson came out with several concepts, in the end, Knight chose the “Swoosh” as Nike’s logo.
How much did the Nike swoosh sell for?
Small Job, Big Payoff. While Davidson was initially only paid $35 for her design for Nike, the success of the Swoosh ultimately landed her a job for 4 years, much more freelance work—and, eventually, $1 million.
How much is the Nike Swoosh worth today?
$26 billion
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
Who invented the swoosh?
Carolyn Davidson (graphic designer)
| Carolyn Davidson | |
|---|---|
| Occupation | Graphic designer |
| Years active | (retired in 2000) |
| Known for | Nike, Inc. |
| Notable work | Swoosh logo |
Where was Carolyn Davidson born?
Carolyn Davidson (graphic designer)
| Carolyn Davidson | |
|---|---|
| Born | 1943 (age 78–79) |
| Nationality | American |
| Alma mater | Portland State University |
| Occupation | Graphic designer |
How much is the Nike swoosh worth?
How Much Is the Nike Logo Worth? Some say the logo is worth the net worth of the Nike brand, valuing it as a more than $30 billion image.
Who is the goddess Nike?
Nike, in ancient Greek religion, the goddess of victory, daughter of the giant Pallas and of the infernal River Styx. Nike probably did not originally have a separate cult at Athens.
How much did the Nike swoosh cost?
But you’d be wrong if you thought that. In reality, the Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. Her invoice total for this important piece of design history? $35.